The Transactional Records Access Clearing House (TRAC) recently compiled data that tracked trends showing the number of taxpayers who the government prosecuted as a result of IRS investigations. The article contains charts and tables and can be found here. The second sentence gets the audience’s attention real fast by identifying a common trend: that “many IRS prosecutions are timed to coincide with tax filing season.” Thus, it is the perfect “hook” to lure readers into reading the entire article.

The paragraph in its entirety states, “The data tracking trends also show that many IRS prosecutions are timed to coincide with tax filing season, presumably to help remind taxpayers of their legal obligations to avoid underreporting taxes owed on the returns they file.”